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Founded in 1962 by Jean Bousquet, Cacharel had its first success with the famous pink crepe blouse photographed by Peter Knapp soon nicknamed "The Cacharel". A men's cut shirt was commonly used as lingerie, it marked the beginning of a success story that still dream of today. Fifty years after its creation, Cacharel is an iconic brand steeped in history and that is ready-to-wear. Freshness, romance, freedom and forward thinking are its watchwords.