Founded in 1979 by the Spanish Saez Merino family, Cimarron waited until 1987 for the arrival of designer Jean Elbaz to become successful. The innovation behind this: dyed jeans - a 100% cotton denim, dyed in different colours and used for jeans and jackets. This step made Cimarron the most popular women's jeans brand in the 90s. From then on, Cimarron creates jeans and fashionable designs. In addition to its colourful jeans, the brand also designs unique items such as jeggings (a mixture of jeans and leggings), skinny jeans and scented jeans.