Founded in 1979 by the Spanish Saez Merino family, Cimarron waited until 1987 for the arrival of designer Jean Elbaz to become successful. The innovation behind this: dyed jeans - a 100% cotton denim, dyed in different colours and used for jeans and jackets. This step made Cimarron the most popular women's jeans brand in the 90s. From then on, Cimarron creates jeans and fashionable designs. In addition to its colourful jeans, the brand also designs unique items such as jeggings (a mixture of jeans and leggings), skinny jeans and scented jeans.
Cimarron is known for their jeans which come in a range of colours and styles. Since its beginnings in Spain in 1987, Cimarron has become known as the younger sister of the brand Lois. Cimarron's first success was thanks to their 100% cotton jeans which had been dyed over; this allowed the brand to expand accross Europe and even in Japan.
Choice, choice and more choice
Cimarron stands out for its large range of colours and styles of jeans, which include straight cut, skinny, bootcut and even shorts. In fact, the brand offers no less than 70 colours! A real advantage for women femmes looking to try different styles to suit their shape.
The Jeans World
Thanks to their wide and varied range, Cimarron has managed to forge itself a place among the big names of denim fashion, including well-known jeans labels such asLevi’s and Diesel.
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