Lacoste : spirit of the crocodile
In 1933, tennis player René Lacoste decided to replace the tradition long sleeved tennis shirt with what would later become the classic Lacoste polo. The famous brand with the crocodile logo had thus been born. Proud of it's origins in sports, Lacoste has become a veritable reference, synonymous with chic and a laid-back attitude. Worn on five continents, Lacoste owes it's success to it's values of authenticity, performance, and elegance.