A young Finnish graduate of Cordwainers at London College of Fashion, Terhi Pölkki launched her own brand in 2011. In January 2012, she participated in a competition organised by the Who's Next Blog and Spartoo that supports and exposes emerging talent of international fashion. Preselected by a professional jury, she was elected by Internet users and is being rewarded with funding for her autumn-winter 2012 collection on the shoe selling website. Refined lines, powdery colours, and stylish basics: this is the brands signature. Combining simplicity and originality, the creator has demonstrated a real know-how through her pieces that illustrate a style from the North.