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In browsing through the inventory of armies around the world to stock their store, the two Bensimon brothers discovered a huge stock of white trainers: they then had the brilliant idea to dye them in a multitude of colours. Given the success of these really comfortable, timeless and customizable tennis shoes, Serges and Yves decided to apply the same idea on a wide range of bags. Like the tennis shoe , the Bensimon bags are diverse and varied, to the delight of fans!