Basic Of The Day. Essentiel, timeless, universal: three adjectives that define the BOTD concept. The brand was created by a young textile engineer who noticed that the fashion landscape was missing a brand which provided strictly basic clothing. With their minimalist items, BOTD offers essential clothing that go with every look, every style, with good value for money. A white T-shirt, a grey jumper, a blue cardigan: simple items, made with care, for everyone looking for basic clothing items to mix and match their wardrobe freely. Naturally, for the best level of comfort, most of the items are made mostly of cotton.